Job Title: Senior Sales Manager

*Department: *Sales & Distribution

Reports To: Head of Sales, Commercials and RTO *Location: *Maldives

Job Summary: The Senior Sales Manager is responsible for leading and managing a team of sales professionals to achieve sales targets within a designated region. This role requires strong leadership, strategic planning, and execution skills to drive market growth and maximize sales performance.

Key Responsibilities: 1. Sales Planning & Execution

Develop, review, and regularly update the monthly sales plan and sales initiatives in collaboration with area sales managers and by analyzing market trends.
Track horizontal/vertical expansion plans to achieve growth targets in both primary and secondary sales.
Collaborate with cross-functional teams to resolve sales issues and ensure demand fulfillment in compliance with organizational policies.
2. Market Execution*
Lead the sales team to drive market execution as per PiCoS (RED & NPD, and other sales standards) for relevant clusters.
Execute and provide feedback on marketing programs and promotions to the team to counter competition.
Drive Digital Initiatives in respective territories: Coke2Fihaara (B2B Platform) and other digital tools.
Identify opportunities to develop Key Accounts for vertical growth.
3. RTM Management*
Ensure inclusive growth and expansion of all Channels of Distribution while maintaining business hygiene.
Lead Demand Planning exercises and ensure that all distribution infrastructure is in place.
Review distributor sustainability and ROI (Half-Yearly) and Yearly.
4. People Management & Capability Development*
Coach and develop the sales team, identify training needs, and deliver training programs to enhance on-the-job execution skills.
Conduct weekly and monthly performance reviews with Channel Managers, SEs, and Distributors and ensure timely feedback.
Support HR in Performance Management and minimize Sales Team Attrition.
5. Cold Drink Equipment Management*
Plan and monitor the deployment of SGAs and CDE (Cold Drink Equipment) to maximize sales productivity.

Qualifications:

9+ years of experience in sales and distribution within the Beverage/FMCG industry
Strong leadership, communication, and interpersonal skills
Proven ability to build and manage high-performing teams
Knowledge of CRM systems and sales forecasting tools